Spence Diamonds: Always Cut for Maximum Shimmer

Visibly Better Diamonds, Obviously Better Prices

Harvard Business School calls it “vertical integration,” however back when they were inventing it, Doug Spence, creator of Spence Diamonds, and Sean Jones, CEO of Spence Diamonds, called it “looking for the headwaters of the Nile.”.

Yes, Doug Spence and Sean Jones felt they were explorers like Burton and Speke, or Stanley and Livingstone, as they penetrated the dark jungle of diamond wholesalers, brokers, agents and consortiums trying to find the desired “first appearance” position.

It took Doug and Sean 11 years to earn the position that would permit them to deliver the world’s most beautiful diamonds at the world’s cheapest price.

Due to the fact that our Spence diamond buyers are the first to see the newly-cut diamonds each day, this is possible just. Put five hundred professional diamond buyers in a space filled with diamonds and they’ll all choose exactly the same stones. The best diamonds go to the purchaser who gets “first appearance.”.

Right here’s what it takes to win “first appearance”:. 1: Always, always, always do exactly what you stated you would do. This is very essential when you’re asking authorization to examine, purchase and transport gemstones worth $850,000 an ounce. Spence won acceptance into the inner circle in just 11 short years, a record.

2: Be able to pay in full right away. The price goes up if you ask for even 24 hours to pay. Due to the high cost of diamonds, time is quite actually cash in the diamond-cutting business. The quicker a diamond cutting house gets paid for their freshly-cut diamonds, the quicker they can reinvest that cash in rough diamond crystals that have to be cut and polished.

3: Have a diamond purchaser standing by at all times.

Spence is the only business willing to satisfy all 3 criteria.

Believe us, it isn’t really simple. We could not do it either if we had to supply a big chain of precious jewelry shops in shopping centers. The majority of the huge chains have at least 400 locations. The biggest has almost 2,000 shops. The bureaucracy of these huge companies - and the sheer volume of diamonds they require - makes it impossible for them to purchase diamonds like Spence Diamonds.

The Spence diamond purchaser gets first look at the freshly-cut diamonds each day, due to the fact that Spence is the only business willing to provide a purchaser who can pay on the spot. The diamonds we leave behind are offered to brokers who sell them to wholesalers who sell them to dealerships who sell them to business diamond buyers who send them to their shops around the globe. And each of the intermediaries who touches the diamond includes a little markup.



Spence gets rid of all these intermediaries so you can get first appearance diamonds at the lowest possible price. (Quality for quality, our price is normally 16 to 19 % better.).

Our numerous thousand prototype engagement rings are on display in each of our 7 brick-and-mortar showrooms. If each of these was solid gold with actual diamonds, we ‘d have more than $112,000,000 invested in stock and the carrying costs would compel us to raise our prices. So we developed a state-of -the-art manufacturing facility that allows us to develop precious jewelry on demand.

Harvard calls it “just-in-time stock ” and “perfect vertical integration.”.

We call it “low overhead” and “no intermediaries.” Our clients win.

Diamond Cut— the most essential of the 4Cs:. The sparkle of a diamond will be identified by its cut.

The science is amazing: light is collected through the table, then bounced from feature to facet within the diamond as though it were in a home of mirrors. The basic reason that 99.71 percent of all diamonds are cut incorrectly is due to the fact that diamonds are offered by weight and at $850,000 an ounce, there is effective temptation to fudge the alignment of the features so that the finished diamond will be heavier. The diamonds that are cut correctly are the ones whose natural shape makes it possible for the diamond cutter to maximize their weight without misaligning any features.

And now you understand why Doug Spence and Sean Jones made it their life’s work to accomplish “first appearance” position. The purchaser who gets “first appearance” at the freshly-cut diamonds will always choose the ones whose natural shape made it possible for them to be cut for maximum sparkle. Which, gentle reader, is the pedigree of every Spence diamond.

Every Spence diamond is cut properly - for maximum shimmer - due to the fact that Spence diamond buyers always get “first appearance.”.

Founded in 1978, Spence Diamonds has retail locations across Canada in Vancouver, Calgary, Edmonton and Toronto. Spence Diamonds’ one-of-a-kind approach to business allows its consumers to freely try out hundreds of various ring designs from their open precious jewelry showcases, in an unwinded and non-intimidating environment. With the business’s high degree of vertical integration, Spence Diamonds is proud to provide its consumers the best possible value and the industry’s most comprehensive warranty. More info on Spence Diamonds, Canada’s largest Canadian-owned diamond professional, can be discovered at spencediamonds.com.